Senior citizens as a target group for public transport
Senior citizens have become a primary target group in the public transport sector. The article outlines insights into their market relevance and suggests approaches to fulfilling customer-specific requirements.
Article by Jens Gertsen and Stefan Weigele published in DER NAHVERKEHR 06/2011
Since the number of eligible customers will grow in an aging society, offers such as senior discounts and value-added services may entail economic risks. In order to determine how services and fares could be developed and differentiated in an economically sustainable way, a comprehensive strategy for the senior citizen market is required.